Ori Lifestyle

Deal

Afro hairstyle products

Season 21 · Ep 6 Fashion & BeautyAired 8 February 2024

Best known from its Dragons’ Den appearance, Ori Lifestyle is a afro hairstyle products in Season 21, and convinced EmmaGrede to invest.

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From the show

The Dragons’ Den pitch

£60K
Asked for: 25%
Offered equity: £240K
Sought valuation: £60K
Deal amount: 25%
Deal equity: £240K
Deal valuation

Titi Belo walked into the Den in Season 21, Episode 6 in the episode that aired 8 February 2024. Ori Lifestyle, the afro hairstyle products, pitched in the Fashion & Beauty category, one of 67 fashion & beauty businesses to brave the Den across all 21 seasons.

On the carpet, the number was £60,000 for a 25% stake, which valued the company at £240K.

EmmaGrede made the deal at £60,000 for 25% equity. The deal valued the company at £240K.

Ori Lifestyle was one of 57 businesses to pitch in Season 21, where 32 deals got done. In the Fashion & Beauty category overall, roughly 69% of pitches have landed a dragon across the show's history.

EmmaGrede£60K

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Frequently asked questions

Where can I buy Ori Lifestyle?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Ori Lifestyle get a deal on Dragons’ Den?

Yes. Ori Lifestyle closed a deal for £60,000 in exchange for 25% equity, with EmmaGrede.

Which dragon invested in Ori Lifestyle?

EmmaGrede invested in Ori Lifestyle (£60,000 total as aired).

What season of Dragons’ Den was Ori Lifestyle on?

Ori Lifestyle appeared in Season 21, Episode 6, which aired 8 February 2024.

How much was Ori Lifestyle asking for on Dragons’ Den?

The founders asked for £60,000 for 25% of the company, a £240K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.