P 4 CK

Deal

Product design business, including two products related to carrying of takeaway food and drink, and beer cups

Season 10 · Ep 11 Food & DrinkAired 25 November 2012

Best known from its Dragons’ Den appearance, P 4 CK is a product design business, including two products related to carrying of takeaway food and drink, and beer cups in Season 10, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 30%
Offered equity: £167K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Luke Booth and Christopher Eves walked into the Den in Season 10, Episode 11 in the episode that aired 25 November 2012. P 4 CK, the product design business, including two products related to carrying of takeaway food and drink, and beer cups, pitched in the Food & Drink category, one of 55 food & drink businesses to brave the Den across all 21 seasons.

On the carpet, the number was £50,000 for a 30% stake, which valued the company at £167K.

A deal was struck.

P 4 CK was one of 100 businesses to pitch in Season 10, where 21 deals got done. In the Food & Drink category overall, roughly 93% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy P 4 CK?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did P 4 CK get a deal on Dragons’ Den?

Yes. P 4 CK closed a deal.

What season of Dragons’ Den was P 4 CK on?

P 4 CK appeared in Season 10, Episode 11, which aired 25 November 2012.

How much was P 4 CK asking for on Dragons’ Den?

The founders asked for £50,000 for 30% of the company, a £167K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.