Pants On Fire Games Ltd

Pants On Fire Games Ltd

Deal

Board games and party games

Pants On Fire Games Ltd, the board games and party games, landed on the national radar after pitching the dragons in Season 12, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for
40%
Offered equity
£125K
Sought valuation
Deal amount
Deal equity
Deal valuation

Richard McLuckie and Stuart McKenzie-Walker faced the dragons in Season 12, Episode 6 in the episode that aired 24 August 2014. Pants On Fire Games Ltd, the board games and party games, pitched in the Sports & Outdoors category, one of 59 sports & outdoors businesses to brave the Den across all 21 seasons.

They came in asking £50,000 in exchange for 40% equity, putting a £125K valuation on the business.

A deal was struck.

Across Season 12, 20 of 65 pitches ended in a handshake. In the Sports & Outdoors category overall, roughly 42% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Pants On Fire Games Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Pants On Fire Games Ltd get a deal on Dragons’ Den?

Yes. Pants On Fire Games Ltd closed a deal.

What season of Dragons’ Den was Pants On Fire Games Ltd on?

Pants On Fire Games Ltd appeared in Season 12, Episode 6, which aired 24 August 2014.

How much was Pants On Fire Games Ltd asking for on Dragons’ Den?

The founders asked for £50,000 for 40% of the company, a £125K valuation.

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