Park Life
No DealFrisby style dog-biscuits
Park Life, the frisby style dog-biscuits, landed on the national radar after pitching the dragons in Season 21, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
- £150K
- Asked for
- 30%
- Offered equity
- £500K
- Sought valuation
Richard Marles faced the dragons in Season 21, Episode 9 in the episode that aired 29 February 2024. Park Life, the frisby style dog-biscuits, pitched in the Pet Products category, one of 16 pet products businesses to brave the Den across all 21 seasons.
They came in asking £150,000 in exchange for 30% equity, putting a £500K valuation on the business.
Park Life couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.
Across Season 21, 32 of 57 pitches ended in a handshake. In the Pet Products category overall, roughly 94% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Park Life?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Park Life get a deal on Dragons’ Den?
No. Park Life pitched the dragons but left Season 21 without a deal.
What season of Dragons’ Den was Park Life on?
Park Life appeared in Season 21, Episode 9, which aired 29 February 2024.
How much was Park Life asking for on Dragons’ Den?
The founders asked for £150,000 for 30% of the company, a £500K valuation.
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