Pavan Beauty

Deal

South Asian beauty regime

Season 21 · Ep 4 Fashion & BeautyAired 25 January 2024

Pavan Beauty, the south asian beauty regime, landed on the national radar after pitching the dragons in Season 21, and convinced Touker Suleyman to invest.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 40%
Offered equity: £125K
Sought valuation: £50K
Deal amount: 40%
Deal equity: £125K
Deal valuation

Pavan Dhanjal faced the dragons in Season 21, Episode 4 in the episode that aired 25 January 2024. Pavan Beauty, the south asian beauty regime, pitched in the Fashion & Beauty category, one of 67 fashion & beauty businesses to brave the Den across all 21 seasons.

They came in asking £50,000 in exchange for 40% equity, putting a £125K valuation on the business.

Touker Suleyman made the deal at £50,000 for 40% equity. The deal valued the company at £125K.

Across Season 21, 32 of 57 pitches ended in a handshake. In the Fashion & Beauty category overall, roughly 69% of pitches have landed a dragon across the show's history.

Touker Suleyman£50K

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Frequently asked questions

Where can I buy Pavan Beauty?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Pavan Beauty get a deal on Dragons’ Den?

Yes. Pavan Beauty closed a deal for £50,000 in exchange for 40% equity, with Touker Suleyman.

Which dragon invested in Pavan Beauty?

Touker Suleyman invested in Pavan Beauty (£50,000 total as aired).

What season of Dragons’ Den was Pavan Beauty on?

Pavan Beauty appeared in Season 21, Episode 4, which aired 25 January 2024.

How much was Pavan Beauty asking for on Dragons’ Den?

The founders asked for £50,000 for 40% of the company, a £125K valuation.

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