Positive Birth

Deal

Hypnobirthing mobile app

Season 18 · Ep 14 OtherAired 8 July 2021

Positive Birth is a hypnobirthing mobile app that got its big break on Dragons’ Den in Season 18, and convinced Touker Suleyman and TejLalvani to invest.

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From the show

The Dragons’ Den pitch

£136K
Asked for: 10%
Offered equity: £1.4M
Sought valuation: £136K
Deal amount: 10%
Deal equity: £1.4M
Deal valuation

Founder Siobhan Miller stepped onto the carpet in Season 18, Episode 14 in the episode that aired 8 July 2021. Positive Birth, the hypnobirthing mobile app, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £136,000 for 10% of the company, an implied valuation of £1.4M.

Touker Suleyman and TejLalvani teamed up at £136,000 for 10% equity. The deal valued the company at £1.4M.

Season 18 saw 70 pitches, and 35 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

Touker Suleyman£68KTejLalvani£68K

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Frequently asked questions

Where can I buy Positive Birth?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Positive Birth get a deal on Dragons’ Den?

Yes. Positive Birth closed a deal for £136,000 in exchange for 10% equity, with Touker Suleyman and TejLalvani.

Which dragon invested in Positive Birth?

Touker Suleyman and TejLalvani invested in Positive Birth (£136,000 total as aired).

What season of Dragons’ Den was Positive Birth on?

Positive Birth appeared in Season 18, Episode 14, which aired 8 July 2021.

How much was Positive Birth asking for on Dragons’ Den?

The founders asked for £136,000 for 10% of the company, a £1.4M valuation.

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