Potion Paris

Deal

Vegan and eco friendly perfumes

Season 20 · Ep 3 Fashion & BeautyAired 19 January 2023

Potion Paris, the vegan and eco friendly perfumes, landed on the national radar after pitching the dragons in Season 20, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 20%
Offered equity: £250K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Suzanne Haines, Astyn Demaine and Omar Mian faced the dragons in Season 20, Episode 3 in the episode that aired 19 January 2023. Potion Paris, the vegan and eco friendly perfumes, pitched in the Fashion & Beauty category, one of 67 fashion & beauty businesses to brave the Den across all 21 seasons.

They came in asking £50,000 in exchange for 20% equity, putting a £250K valuation on the business.

A deal was struck.

Across Season 20, 31 of 59 pitches ended in a handshake. In the Fashion & Beauty category overall, roughly 69% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Potion Paris?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Potion Paris get a deal on Dragons’ Den?

Yes. Potion Paris closed a deal.

What season of Dragons’ Den was Potion Paris on?

Potion Paris appeared in Season 20, Episode 3, which aired 19 January 2023.

How much was Potion Paris asking for on Dragons’ Den?

The founders asked for £50,000 for 20% of the company, a £250K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.