Scentsof Time

Deal

Perfumes from historical times which are re-created for today

Season 4 · Ep 5 Fashion & BeautyAired 7 March 2007

Scentsof Time is a perfumes from historical times which are re-created for today that got its big break on Dragons’ Den in Season 4, and convinced Peter Jones and Theo Paphitis to invest.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 40%
Offered equity: £200K
Sought valuation: £80K
Deal amount: 40%
Deal equity: £200K
Deal valuation

Founder David Pybus stepped onto the carpet in Season 4, Episode 5 in the episode that aired 7 March 2007. Scentsof Time, the perfumes from historical times which are re-created for today, pitched in the Fashion & Beauty category, one of 67 fashion & beauty businesses to brave the Den across all 21 seasons.

The ask was £80,000 for 40% of the company, an implied valuation of £200K.

Peter Jones and Theo Paphitis teamed up at £80,000 for 40% equity. The deal valued the company at £200K.

Season 4 saw 52 pitches, and 10 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 69% of pitches have landed a dragon across the show's history.

Peter Jones£40K Theo Paphitis£40K

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Frequently asked questions

Where can I buy Scentsof Time?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Scentsof Time get a deal on Dragons’ Den?

Yes. Scentsof Time closed a deal for £80,000 in exchange for 40% equity, with Peter Jones and Theo Paphitis.

Which dragon invested in Scentsof Time?

Peter Jones and Theo Paphitis invested in Scentsof Time (£80,000 total as aired).

What season of Dragons’ Den was Scentsof Time on?

Scentsof Time appeared in Season 4, Episode 5, which aired 7 March 2007.

How much was Scentsof Time asking for on Dragons’ Den?

The founders asked for £80,000 for 40% of the company, a £200K valuation.

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