Skinny Tan

Deal

Naturally derived tanning lotion and cellulite-reducing cream

Season 11 · Ep 1 Fashion & BeautyAired 11 August 2013

Skinny Tan, the naturally derived tanning lotion and cellulite-reducing cream, landed on the national radar after pitching the dragons in Season 11, and convinced PiersLinney,KellyHoppen to invest.

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From the show

The Dragons’ Den pitch

£60K
Asked for: 10%
Offered equity: £600K
Sought valuation: £60K
Deal amount: 10%
Deal equity: £600K
Deal valuation

Kate Cotton and Louise Ferguson faced the dragons in Season 11, Episode 1 in the episode that aired 11 August 2013. Skinny Tan, the naturally derived tanning lotion and cellulite-reducing cream, pitched in the Fashion & Beauty category, one of 67 fashion & beauty businesses to brave the Den across all 21 seasons.

They came in asking £60,000 in exchange for 10% equity, putting a £600K valuation on the business.

PiersLinney,KellyHoppen made the deal at £60,000 for 10% equity. The deal valued the company at £600K.

Across Season 11, 15 of 67 pitches ended in a handshake. In the Fashion & Beauty category overall, roughly 69% of pitches have landed a dragon across the show's history.

PiersLinney,KellyHoppen£60K

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Frequently asked questions

Where can I buy Skinny Tan?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Skinny Tan get a deal on Dragons’ Den?

Yes. Skinny Tan closed a deal for £60,000 in exchange for 10% equity, with PiersLinney,KellyHoppen.

Which dragon invested in Skinny Tan?

PiersLinney,KellyHoppen invested in Skinny Tan (£60,000 total as aired).

What season of Dragons’ Den was Skinny Tan on?

Skinny Tan appeared in Season 11, Episode 1, which aired 11 August 2013.

How much was Skinny Tan asking for on Dragons’ Den?

The founders asked for £60,000 for 10% of the company, a £600K valuation.

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