Stand 4 Socks

No Deal

Antibacterial socks, donating to homeless for every pair sold

Season 17 · Ep 8 Fashion & BeautyAired 22 December 2019

Stand 4 Socks is a antibacterial socks, donating to homeless for every pair sold that got its big break on Dragons’ Den in Season 17, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£60K
Asked for: 7.5%
Offered equity: £800K
Sought valuation

Founder Joshua Turner stepped onto the carpet in Season 17, Episode 8 in the episode that aired 22 December 2019. Stand 4 Socks, the antibacterial socks, donating to homeless for every pair sold, pitched in the Fashion & Beauty category, one of 67 fashion & beauty businesses to brave the Den across all 21 seasons.

The ask was £60,000 for 7.5% of the company, an implied valuation of £800K.

No deal. Every dragon declined, and Stand 4 Socks walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 17 saw 69 pitches, and 26 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 69% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Stand 4 Socks?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Stand 4 Socks get a deal on Dragons’ Den?

No. Stand 4 Socks pitched the dragons but left Season 17 without a deal.

What season of Dragons’ Den was Stand 4 Socks on?

Stand 4 Socks appeared in Season 17, Episode 8, which aired 22 December 2019.

How much was Stand 4 Socks asking for on Dragons’ Den?

The founders asked for £60,000 for 7.5% of the company, a £800K valuation.

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