Standout Enterprises Ltd

Deal

Socks company employing people who have learning-disabilities

Season 21 · Ep 1 Fashion & BeautyAired 4 January 2024

Standout Enterprises Ltd, the socks company employing people who have learning-disabilities, landed on the national radar after pitching the dragons in Season 21, and convinced Peter Jones and StevenBartlett to invest.

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From the show

The Dragons’ Den pitch

£30K
Asked for: 20%
Offered equity: £150K
Sought valuation: £30K
Deal amount: 20%
Deal equity: £150K
Deal valuation

Christian and Ross Liang, and Natalie Dickenson faced the dragons in Season 21, Episode 1 in the episode that aired 4 January 2024. Standout Enterprises Ltd, the socks company employing people who have learning-disabilities, pitched in the Fashion & Beauty category, one of 67 fashion & beauty businesses to brave the Den across all 21 seasons.

They came in asking £30,000 in exchange for 20% equity, putting a £150K valuation on the business.

Peter Jones and StevenBartlett teamed up at £30,000 for 20% equity. The deal valued the company at £150K.

Across Season 21, 32 of 57 pitches ended in a handshake. In the Fashion & Beauty category overall, roughly 69% of pitches have landed a dragon across the show's history.

Peter Jones£15KStevenBartlett£15K

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Frequently asked questions

Where can I buy Standout Enterprises Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name. The company's official website is another option.

Did Standout Enterprises Ltd get a deal on Dragons’ Den?

Yes. Standout Enterprises Ltd closed a deal for £30,000 in exchange for 20% equity, with Peter Jones and StevenBartlett.

Which dragon invested in Standout Enterprises Ltd?

Peter Jones and StevenBartlett invested in Standout Enterprises Ltd (£30,000 total as aired).

What season of Dragons’ Den was Standout Enterprises Ltd on?

Standout Enterprises Ltd appeared in Season 21, Episode 1, which aired 4 January 2024.

How much was Standout Enterprises Ltd asking for on Dragons’ Den?

The founders asked for £30,000 for 20% of the company, a £150K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.