Story Terrace

Deal

Personal Biographer

Season 17 · Ep 10 OtherAired 15 March 2020

Story Terrace, the personal biographer, landed on the national radar after pitching the dragons in Season 17, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£90K
Asked for: 5%
Offered equity: £1.8M
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Rutger Bruining and Theo Brainin faced the dragons in Season 17, Episode 10 in the episode that aired 15 March 2020. Story Terrace, the personal biographer, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £90,000 in exchange for 5% equity, putting a £1.8M valuation on the business.

A deal was struck.

Across Season 17, 26 of 69 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Story Terrace?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Story Terrace get a deal on Dragons’ Den?

Yes. Story Terrace closed a deal.

What season of Dragons’ Den was Story Terrace on?

Story Terrace appeared in Season 17, Episode 10, which aired 15 March 2020.

How much was Story Terrace asking for on Dragons’ Den?

The founders asked for £90,000 for 5% of the company, a £1.8M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.