Swing Patrol London

Deal

Swing dancing classes in London

Season 12 · Ep 1 Sports & OutdoorsAired 20 July 2014

Best known from its Dragons’ Den appearance, Swing Patrol London is a swing dancing classes in london in Season 12, and convinced Deborah Meaden to invest.

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From the show

The Dragons’ Den pitch

£65K
Asked for: 20%
Offered equity: £325K
Sought valuation: £65K
Deal amount: 20%
Deal equity: £325K
Deal valuation

Scott Cupit walked into the Den in Season 12, Episode 1 in the episode that aired 20 July 2014. Swing Patrol London, the swing dancing classes in london, pitched in the Sports & Outdoors category, one of 59 sports & outdoors businesses to brave the Den across all 21 seasons.

On the carpet, the number was £65,000 for a 20% stake, which valued the company at £325K.

Deborah Meaden made the deal at £65,000 for 20% equity. The deal valued the company at £325K.

Swing Patrol London was one of 65 businesses to pitch in Season 12, where 20 deals got done. In the Sports & Outdoors category overall, roughly 42% of pitches have landed a dragon across the show's history.

Deborah Meaden£65K

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Frequently asked questions

Where can I buy Swing Patrol London?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Swing Patrol London get a deal on Dragons’ Den?

Yes. Swing Patrol London closed a deal for £65,000 in exchange for 20% equity, with Deborah Meaden.

Which dragon invested in Swing Patrol London?

Deborah Meaden invested in Swing Patrol London (£65,000 total as aired).

What season of Dragons’ Den was Swing Patrol London on?

Swing Patrol London appeared in Season 12, Episode 1, which aired 20 July 2014.

How much was Swing Patrol London asking for on Dragons’ Den?

The founders asked for £65,000 for 20% of the company, a £325K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.