Tan Organic

No Deal

Eco-certified self tanning lotion

Season 16 · Ep 2 Fashion & BeautyAired 19 August 2018

Best known from its Dragons’ Den appearance, Tan Organic is a eco-certified self tanning lotion in Season 16, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£150K
Asked for: 20%
Offered equity: £750K
Sought valuation

Noelle O'Connor and Aaron Lubrani walked into the Den in Season 16, Episode 2 in the episode that aired 19 August 2018. Tan Organic, the eco-certified self tanning lotion, pitched in the Fashion & Beauty category, one of 67 fashion & beauty businesses to brave the Den across all 21 seasons.

On the carpet, the number was £150,000 for a 20% stake, which valued the company at £750K.

The dragons passed, and Tan Organic left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Tan Organic was one of 62 businesses to pitch in Season 16, where 29 deals got done. In the Fashion & Beauty category overall, roughly 69% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Tan Organic?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Tan Organic get a deal on Dragons’ Den?

No. Tan Organic pitched the dragons but left Season 16 without a deal.

What season of Dragons’ Den was Tan Organic on?

Tan Organic appeared in Season 16, Episode 2, which aired 19 August 2018.

How much was Tan Organic asking for on Dragons’ Den?

The founders asked for £150,000 for 20% of the company, a £750K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.