The Toto Sleep Company

Deal

Bio-metric sleeping aid for infants

Season 19 · Ep 2 OtherAired 13 January 2022

The Toto Sleep Company is a bio-metric sleeping aid for infants that got its big break on Dragons’ Den in Season 19, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£150K
Asked for: 35%
Offered equity: £429K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder Victoria Fullarton stepped onto the carpet in Season 19, Episode 2 in the episode that aired 13 January 2022. The Toto Sleep Company, the bio-metric sleeping aid for infants, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £150,000 for 35% of the company, an implied valuation of £429K.

A deal was struck.

Season 19 saw 59 pitches, and 28 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy The Toto Sleep Company?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Toto Sleep Company get a deal on Dragons’ Den?

Yes. The Toto Sleep Company closed a deal.

What season of Dragons’ Den was The Toto Sleep Company on?

The Toto Sleep Company appeared in Season 19, Episode 2, which aired 13 January 2022.

How much was The Toto Sleep Company asking for on Dragons’ Den?

The founders asked for £150,000 for 35% of the company, a £429K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.