TOAD.ai

Deal

Outdoor Advertising Software

Season 17 · Ep 12 OtherAired 29 March 2020

TOAD.ai is a outdoor advertising software that got its big break on Dragons’ Den in Season 17, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 10%
Offered equity: £1M
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder George Hintzen stepped onto the carpet in Season 17, Episode 12 in the episode that aired 29 March 2020. TOAD.ai, the outdoor advertising software, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £100,000 for 10% of the company, an implied valuation of £1M.

A deal was struck.

Season 17 saw 69 pitches, and 26 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy TOAD.ai?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did TOAD.ai get a deal on Dragons’ Den?

Yes. TOAD.ai closed a deal.

What season of Dragons’ Den was TOAD.ai on?

TOAD.ai appeared in Season 17, Episode 12, which aired 29 March 2020.

How much was TOAD.ai asking for on Dragons’ Den?

The founders asked for £100,000 for 10% of the company, a £1M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.