Truly Madly Baby
DealBaby products, via party evenings and web
Truly Madly Baby, the baby products, via party evenings and web, landed on the national radar after pitching the dragons in Season 2, and walked out with a deal.
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From the show
The Dragons’ Den pitch
- £75K
- Asked for
- 45%
- Offered equity
- £167K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Julie White faced the dragons in Season 2, Episode 3 in the episode that aired 29 November 2005. Truly Madly Baby, the baby products, via party evenings and web, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.
They came in asking £75,000 in exchange for 45% equity, putting a £167K valuation on the business.
A deal was struck.
Across Season 2, 5 of 67 pitches ended in a handshake. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Truly Madly Baby?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Truly Madly Baby get a deal on Dragons’ Den?
Yes. Truly Madly Baby closed a deal.
What season of Dragons’ Den was Truly Madly Baby on?
Truly Madly Baby appeared in Season 2, Episode 3, which aired 29 November 2005.
How much was Truly Madly Baby asking for on Dragons’ Den?
The founders asked for £75,000 for 45% of the company, a £167K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
