War Paint

Deal

Make up for men

Season 17 · Ep 5 OtherAired 8 September 2019

Best known from its Dragons’ Den appearance, War Paint is a make up for men in Season 17, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£70K
Asked for: 12%
Offered equity: £583K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Daniel Gray walked into the Den in Season 17, Episode 5 in the episode that aired 8 September 2019. War Paint, the make up for men, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £70,000 for a 12% stake, which valued the company at £583K.

A deal was struck.

War Paint was one of 69 businesses to pitch in Season 17, where 26 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy War Paint?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did War Paint get a deal on Dragons’ Den?

Yes. War Paint closed a deal.

What season of Dragons’ Den was War Paint on?

War Paint appeared in Season 17, Episode 5, which aired 8 September 2019.

How much was War Paint asking for on Dragons’ Den?

The founders asked for £70,000 for 12% of the company, a £583K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.