Wedge Welly

Deal

Wellington boots with a wedge

Season 8 · Ep 5 Fashion & BeautyAired 9 August 2010

Wedge Welly, the wellington boots with a wedge, landed on the national radar after pitching the dragons in Season 8, and convinced Theo Paphitis to invest.

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From the show

The Dragons’ Den pitch

£65K
Asked for: 30%
Offered equity: £217K
Sought valuation: £65K
Deal amount: 30%
Deal equity: £217K
Deal valuation

Sarah, Mike Longthorn and Laura Booth faced the dragons in Season 8, Episode 5 in the episode that aired 9 August 2010. Wedge Welly, the wellington boots with a wedge, pitched in the Fashion & Beauty category, one of 67 fashion & beauty businesses to brave the Den across all 21 seasons.

They came in asking £65,000 in exchange for 30% equity, putting a £217K valuation on the business.

Theo Paphitis made the deal at £65,000 for 30% equity. The deal valued the company at £217K.

Across Season 8, 17 of 81 pitches ended in a handshake. In the Fashion & Beauty category overall, roughly 69% of pitches have landed a dragon across the show's history.

Theo Paphitis£65K

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Frequently asked questions

Where can I buy Wedge Welly?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Wedge Welly get a deal on Dragons’ Den?

Yes. Wedge Welly closed a deal for £65,000 in exchange for 30% equity, with Theo Paphitis.

Which dragon invested in Wedge Welly?

Theo Paphitis invested in Wedge Welly (£65,000 total as aired).

What season of Dragons’ Den was Wedge Welly on?

Wedge Welly appeared in Season 8, Episode 5, which aired 9 August 2010.

How much was Wedge Welly asking for on Dragons’ Den?

The founders asked for £65,000 for 30% of the company, a £217K valuation.

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