Willsow Ltd

Deal

Plantable books pages made from seeds

Season 18 · Ep 8 OtherAired 20 May 2021

Best known from its Dragons’ Den appearance, Willsow Ltd is a plantable books pages made from seeds in Season 18, and convinced Sara Davies to invest.

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From the show

The Dragons’ Den pitch

£20K
Asked for: 15%
Offered equity: £133K
Sought valuation: £20K
Deal amount: 15%
Deal equity: £133K
Deal valuation

Tim Wilday and James Colhurst walked into the Den in Season 18, Episode 8 in the episode that aired 20 May 2021. Willsow Ltd, the plantable books pages made from seeds, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £20,000 for a 15% stake, which valued the company at £133K.

Sara Davies made the deal at £20,000 for 15% equity. The deal valued the company at £133K.

Willsow Ltd was one of 70 businesses to pitch in Season 18, where 35 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

Sara Davies£20K

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Frequently asked questions

Where can I buy Willsow Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Willsow Ltd get a deal on Dragons’ Den?

Yes. Willsow Ltd closed a deal for £20,000 in exchange for 15% equity, with Sara Davies.

Which dragon invested in Willsow Ltd?

Sara Davies invested in Willsow Ltd (£20,000 total as aired).

What season of Dragons’ Den was Willsow Ltd on?

Willsow Ltd appeared in Season 18, Episode 8, which aired 20 May 2021.

How much was Willsow Ltd asking for on Dragons’ Den?

The founders asked for £20,000 for 15% of the company, a £133K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.