Yoga Bellies

Deal

Franchise business for yoga classes for pregnant women and mothers and their babies

Season 11 · Ep 4 Sports & OutdoorsAired 1 September 2013

Best known from its Dragons’ Den appearance, Yoga Bellies is a franchise business for yoga classes for pregnant women and mothers and their babies in Season 11, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 35%
Offered equity: £143K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Cheryl and Michael MacDonald walked into the Den in Season 11, Episode 4 in the episode that aired 1 September 2013. Yoga Bellies, the franchise business for yoga classes for pregnant women and mothers and their babies, pitched in the Sports & Outdoors category, one of 59 sports & outdoors businesses to brave the Den across all 21 seasons.

On the carpet, the number was £50,000 for a 35% stake, which valued the company at £143K.

A deal was struck.

Yoga Bellies was one of 67 businesses to pitch in Season 11, where 15 deals got done. In the Sports & Outdoors category overall, roughly 42% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Yoga Bellies?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Yoga Bellies get a deal on Dragons’ Den?

Yes. Yoga Bellies closed a deal.

What season of Dragons’ Den was Yoga Bellies on?

Yoga Bellies appeared in Season 11, Episode 4, which aired 1 September 2013.

How much was Yoga Bellies asking for on Dragons’ Den?

The founders asked for £50,000 for 35% of the company, a £143K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.