Abs Pak

No Deal

Portable muscle-building device

Season 10 · Ep 1 OtherAired 9 September 2012

Abs Pak, the portable muscle-building device, landed on the national radar after pitching the dragons in Season 10, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 25%
Offered equity: £200K
Sought valuation

Clay O'Shea faced the dragons in Season 10, Episode 1 in the episode that aired 9 September 2012. Abs Pak, the portable muscle-building device, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £50,000 in exchange for 25% equity, putting a £200K valuation on the business.

Abs Pak couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 10, 21 of 100 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Abs Pak?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Abs Pak get a deal on Dragons’ Den?

No. Abs Pak pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was Abs Pak on?

Abs Pak appeared in Season 10, Episode 1, which aired 9 September 2012.

How much was Abs Pak asking for on Dragons’ Den?

The founders asked for £50,000 for 25% of the company, a £200K valuation.

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