Aerodrums

No Deal

Motion tracking drum kit

Season 13 · Ep 13 OtherAired 24 January 2016

Best known from its Dragons’ Den appearance, Aerodrums is a motion tracking drum kit in Season 13, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 30%
Offered equity: £250K
Sought valuation

Yann Morvan and Richard Lee walked into the Den in Season 13, Episode 13 in the episode that aired 24 January 2016. Aerodrums, the motion tracking drum kit, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £75,000 for a 30% stake, which valued the company at £250K.

The dragons passed, and Aerodrums left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Aerodrums was one of 69 businesses to pitch in Season 13, where 24 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Aerodrums?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Aerodrums get a deal on Dragons’ Den?

No. Aerodrums pitched the dragons but left Season 13 without a deal.

What season of Dragons’ Den was Aerodrums on?

Aerodrums appeared in Season 13, Episode 13, which aired 24 January 2016.

How much was Aerodrums asking for on Dragons’ Den?

The founders asked for £75,000 for 30% of the company, a £250K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.