Air Vest Ltd

Air Vest Ltd

No Deal

Body worn airbag protection

Season 18 · Ep 10OtherAired 3 June 2021

Air Vest Ltd, the body worn airbag protection, landed on the national radar after pitching the dragons in Season 18, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for
7.5%
Offered equity
£1M
Sought valuation
No deal

Peter Riley and Sara Dickson faced the dragons in Season 18, Episode 10 in the episode that aired 3 June 2021. Air Vest Ltd, the body worn airbag protection, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £75,000 in exchange for 7.5% equity, putting a £1M valuation on the business.

Air Vest Ltd couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 18, 35 of 70 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Air Vest Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Air Vest Ltd get a deal on Dragons’ Den?

No. Air Vest Ltd pitched the dragons but left Season 18 without a deal.

What season of Dragons’ Den was Air Vest Ltd on?

Air Vest Ltd appeared in Season 18, Episode 10, which aired 3 June 2021.

How much was Air Vest Ltd asking for on Dragons’ Den?

The founders asked for £75,000 for 7.5% of the company, a £1M valuation.

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