All Dog Bakery

No Deal

Luxury dog biscuits

Season 7 · Ep 5 OtherAired 12 August 2009

Best known from its Dragons’ Den appearance, All Dog Bakery is a luxury dog biscuits in Season 7, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: —
Offered equity: —
Sought valuation

Jonathan Sotlow walked into the Den in Season 7, Episode 5 in the episode that aired 12 August 2009. All Dog Bakery, the luxury dog biscuits, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and All Dog Bakery left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

All Dog Bakery was one of 72 businesses to pitch in Season 7, where 15 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy All Dog Bakery?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did All Dog Bakery get a deal on Dragons’ Den?

No. All Dog Bakery pitched the dragons but left Season 7 without a deal.

What season of Dragons’ Den was All Dog Bakery on?

All Dog Bakery appeared in Season 7, Episode 5, which aired 12 August 2009.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.