AMT Incorporation Europe Ltd

No Deal

Portable solar power supply

Season 10 · Ep 11 OtherAired 25 November 2012

Best known from its Dragons’ Den appearance, AMT Incorporation Europe Ltd is a portable solar power supply in Season 10, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£200K
Asked for: 10%
Offered equity: £2M
Sought valuation

Mark Thompson walked into the Den in Season 10, Episode 11 in the episode that aired 25 November 2012. AMT Incorporation Europe Ltd, the portable solar power supply, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £200,000 for a 10% stake, which valued the company at £2M.

The dragons passed, and AMT Incorporation Europe Ltd left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

AMT Incorporation Europe Ltd was one of 100 businesses to pitch in Season 10, where 21 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy AMT Incorporation Europe Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did AMT Incorporation Europe Ltd get a deal on Dragons’ Den?

No. AMT Incorporation Europe Ltd pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was AMT Incorporation Europe Ltd on?

AMT Incorporation Europe Ltd appeared in Season 10, Episode 11, which aired 25 November 2012.

How much was AMT Incorporation Europe Ltd asking for on Dragons’ Den?

The founders asked for £200,000 for 10% of the company, a £2M valuation.

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