Aquatina

No Deal

Collapsible pocket-sized water bottle

Season 8 · Ep 3 OtherAired 26 July 2010

Best known from its Dragons’ Den appearance, Aquatina is a collapsible pocket-sized water bottle in Season 8, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 10%
Offered equity: £1M
Sought valuation

Guy Jeremiah walked into the Den in Season 8, Episode 3 in the episode that aired 26 July 2010. Aquatina, the collapsible pocket-sized water bottle, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £100,000 for a 10% stake, which valued the company at £1M.

The dragons passed, and Aquatina left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Aquatina was one of 81 businesses to pitch in Season 8, where 17 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Aquatina?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Aquatina get a deal on Dragons’ Den?

No. Aquatina pitched the dragons but left Season 8 without a deal.

What season of Dragons’ Den was Aquatina on?

Aquatina appeared in Season 8, Episode 3, which aired 26 July 2010.

How much was Aquatina asking for on Dragons’ Den?

The founders asked for £100,000 for 10% of the company, a £1M valuation.

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