Axis Keyboard

No Deal

Musical instrument designed as axis keyboard

Season 3 · Ep 6 OtherAired 7 September 2006

Best known from its Dragons’ Den appearance, Axis Keyboard is a musical instrument designed as axis keyboard in Season 3, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: —
Offered equity: —
Sought valuation

Peter Davis walked into the Den in Season 3, Episode 6 in the episode that aired 7 September 2006. Axis Keyboard, the musical instrument designed as axis keyboard, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Axis Keyboard left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Axis Keyboard was one of 73 businesses to pitch in Season 3, where 8 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Axis Keyboard?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Axis Keyboard get a deal on Dragons’ Den?

No. Axis Keyboard pitched the dragons but left Season 3 without a deal.

What season of Dragons’ Den was Axis Keyboard on?

Axis Keyboard appeared in Season 3, Episode 6, which aired 7 September 2006.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.