Baavet

No Deal

Woollen duvet and bed materials

Season 11 · Ep 10 OtherAired 16 February 2014

Baavet is a woollen duvet and bed materials that got its big break on Dragons’ Den in Season 11, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£130K
Asked for: 50%
Offered equity: £260K
Sought valuation

Founder Roger and Lesley Payne stepped onto the carpet in Season 11, Episode 10 in the episode that aired 16 February 2014. Baavet, the woollen duvet and bed materials, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £130,000 for 50% of the company, an implied valuation of £260K.

No deal. Every dragon declined, and Baavet walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 11 saw 67 pitches, and 15 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Baavet?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Baavet get a deal on Dragons’ Den?

No. Baavet pitched the dragons but left Season 11 without a deal.

What season of Dragons’ Den was Baavet on?

Baavet appeared in Season 11, Episode 10, which aired 16 February 2014.

How much was Baavet asking for on Dragons’ Den?

The founders asked for £130,000 for 50% of the company, a £260K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.