Baby Dream Machine

No Deal

Aid rocking cots and cribs

Season 2 · Ep 4 OtherAired 6 December 2005

Baby Dream Machine, the aid rocking cots and cribs, landed on the national radar after pitching the dragons in Season 2, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£250K
Asked for: 10%
Offered equity: £2.5M
Sought valuation

Graham Whitby and Barry Haigh faced the dragons in Season 2, Episode 4 in the episode that aired 6 December 2005. Baby Dream Machine, the aid rocking cots and cribs, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £250,000 in exchange for 10% equity, putting a £2.5M valuation on the business.

Baby Dream Machine couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 2, 5 of 67 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Baby Dream Machine?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Baby Dream Machine get a deal on Dragons’ Den?

No. Baby Dream Machine pitched the dragons but left Season 2 without a deal.

What season of Dragons’ Den was Baby Dream Machine on?

Baby Dream Machine appeared in Season 2, Episode 4, which aired 6 December 2005.

How much was Baby Dream Machine asking for on Dragons’ Den?

The founders asked for £250,000 for 10% of the company, a £2.5M valuation.

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