Baby Grippa

No Deal

Non-latex napkin stopping infants from slipping in seats

Season 3 · Ep 6 OtherAired 7 September 2006

Baby Grippa is a non-latex napkin stopping infants from slipping in seats that got its big break on Dragons’ Den in Season 3, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£150K
Asked for: 25%
Offered equity: £600K
Sought valuation

Founder Gavin David stepped onto the carpet in Season 3, Episode 6 in the episode that aired 7 September 2006. Baby Grippa, the non-latex napkin stopping infants from slipping in seats, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £150,000 for 25% of the company, an implied valuation of £600K.

No deal. Every dragon declined, and Baby Grippa walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 3 saw 73 pitches, and 8 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Baby Grippa?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Baby Grippa get a deal on Dragons’ Den?

No. Baby Grippa pitched the dragons but left Season 3 without a deal.

What season of Dragons’ Den was Baby Grippa on?

Baby Grippa appeared in Season 3, Episode 6, which aired 7 September 2006.

How much was Baby Grippa asking for on Dragons’ Den?

The founders asked for £150,000 for 25% of the company, a £600K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.