Babyon Board'Light Sign

No Deal

Light up 'baby on board' sign

Season 6 · Ep 2OtherAired 28 July 2008

Babyon Board'Light Sign is a light up 'baby on board' sign that got its big break on Dragons’ Den in Season 6, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£90K
Asked for
Offered equity
Sought valuation
No deal

Founder Amanda Asharka Iqo stepped onto the carpet in Season 6, Episode 2 in the episode that aired 28 July 2008. Babyon Board'Light Sign, the light up 'baby on board' sign, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and Babyon Board'Light Sign walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 6 saw 66 pitches, and 14 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Babyon Board'Light Sign?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Babyon Board'Light Sign get a deal on Dragons’ Den?

No. Babyon Board'Light Sign pitched the dragons but left Season 6 without a deal.

What season of Dragons’ Den was Babyon Board'Light Sign on?

Babyon Board'Light Sign appeared in Season 6, Episode 2, which aired 28 July 2008.

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