Barking Bakery

No Deal

Cakes and treats for dogs

Season 17 · Ep 4 OtherAired 1 September 2019

Barking Bakery is a cakes and treats for dogs that got its big break on Dragons’ Den in Season 17, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 15%
Offered equity: £500K
Sought valuation

Founder Michelle Turnbull stepped onto the carpet in Season 17, Episode 4 in the episode that aired 1 September 2019. Barking Bakery, the cakes and treats for dogs, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £75,000 for 15% of the company, an implied valuation of £500K.

No deal. Every dragon declined, and Barking Bakery walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 17 saw 69 pitches, and 26 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Barking Bakery?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Barking Bakery get a deal on Dragons’ Den?

No. Barking Bakery pitched the dragons but left Season 17 without a deal.

What season of Dragons’ Den was Barking Bakery on?

Barking Bakery appeared in Season 17, Episode 4, which aired 1 September 2019.

How much was Barking Bakery asking for on Dragons’ Den?

The founders asked for £75,000 for 15% of the company, a £500K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.