Beauty Boulevard

No Deal

Glitter lipstick

Season 14 · Ep 4 OtherAired 14 August 2016

Beauty Boulevard, the glitter lipstick, landed on the national radar after pitching the dragons in Season 14, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£65K
Asked for: 5%
Offered equity: £1.3M
Sought valuation

Rachel De Caux and Paula Short faced the dragons in Season 14, Episode 4 in the episode that aired 14 August 2016. Beauty Boulevard, the glitter lipstick, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £65,000 in exchange for 5% equity, putting a £1.3M valuation on the business.

Beauty Boulevard couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 14, 21 of 70 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Beauty Boulevard?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Beauty Boulevard get a deal on Dragons’ Den?

No. Beauty Boulevard pitched the dragons but left Season 14 without a deal.

What season of Dragons’ Den was Beauty Boulevard on?

Beauty Boulevard appeared in Season 14, Episode 4, which aired 14 August 2016.

How much was Beauty Boulevard asking for on Dragons’ Den?

The founders asked for £65,000 for 5% of the company, a £1.3M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.