Bed Stretch

No Deal

Headboards extending lengths of beds

Season 20 · Ep 2 OtherAired 12 January 2023

Bed Stretch, the headboards extending lengths of beds, landed on the national radar after pitching the dragons in Season 20, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 20%
Offered equity: £400K
Sought valuation

Chris and Martin Andrew faced the dragons in Season 20, Episode 2 in the episode that aired 12 January 2023. Bed Stretch, the headboards extending lengths of beds, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £80,000 in exchange for 20% equity, putting a £400K valuation on the business.

Bed Stretch couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 20, 31 of 59 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Bed Stretch?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Bed Stretch get a deal on Dragons’ Den?

No. Bed Stretch pitched the dragons but left Season 20 without a deal.

What season of Dragons’ Den was Bed Stretch on?

Bed Stretch appeared in Season 20, Episode 2, which aired 12 January 2023.

How much was Bed Stretch asking for on Dragons’ Den?

The founders asked for £80,000 for 20% of the company, a £400K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.