Benjamin's Hot Chocolate

No Deal

Hot-chocolate made from Ghana sourced coffee-beans

Season 11 · Ep 10 OtherAired 16 February 2014

Benjamin's Hot Chocolate is a hot-chocolate made from ghana sourced coffee-beans that got its big break on Dragons’ Den in Season 11, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£65K
Asked for: 10%
Offered equity: £650K
Sought valuation

Founder Benjamin Mougarbel stepped onto the carpet in Season 11, Episode 10 in the episode that aired 16 February 2014. Benjamin's Hot Chocolate, the hot-chocolate made from ghana sourced coffee-beans, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £65,000 for 10% of the company, an implied valuation of £650K.

No deal. Every dragon declined, and Benjamin's Hot Chocolate walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 11 saw 67 pitches, and 15 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Benjamin's Hot Chocolate?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Benjamin's Hot Chocolate get a deal on Dragons’ Den?

No. Benjamin's Hot Chocolate pitched the dragons but left Season 11 without a deal.

What season of Dragons’ Den was Benjamin's Hot Chocolate on?

Benjamin's Hot Chocolate appeared in Season 11, Episode 10, which aired 16 February 2014.

How much was Benjamin's Hot Chocolate asking for on Dragons’ Den?

The founders asked for £65,000 for 10% of the company, a £650K valuation.

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