Boot Buddy

Deal

Footwear cleaning product

Season 14 · Ep 1 Fashion & BeautyAired 24 July 2016

Best known from its Dragons’ Den appearance, Boot Buddy is a footwear cleaning product in Season 14, and convinced Peter Jones and Deborah Meaden and Touker Suleyman to invest.

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From the show

The Dragons’ Den pitch

£60K
Asked for: 30%
Offered equity: £200K
Sought valuation: £60K
Deal amount: 30%
Deal equity: £200K
Deal valuation

Rashpal, Gurminder and Amarinder Dhillon walked into the Den in Season 14, Episode 1 in the episode that aired 24 July 2016. Boot Buddy, the footwear cleaning product, pitched in the Fashion & Beauty category, one of 67 fashion & beauty businesses to brave the Den across all 21 seasons.

On the carpet, the number was £60,000 for a 30% stake, which valued the company at £200K.

Peter Jones, Deborah Meaden and Touker Suleyman teamed up at £60,000 for 30% equity. The deal valued the company at £200K.

Boot Buddy was one of 70 businesses to pitch in Season 14, where 21 deals got done. In the Fashion & Beauty category overall, roughly 69% of pitches have landed a dragon across the show's history.

Peter Jones£20K Deborah Meaden£20K Touker Suleyman£20K

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Frequently asked questions

Where can I buy Boot Buddy?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Boot Buddy get a deal on Dragons’ Den?

Yes. Boot Buddy closed a deal for £60,000 in exchange for 30% equity, with Peter Jones and Deborah Meaden and Touker Suleyman.

Which dragon invested in Boot Buddy?

Peter Jones and Deborah Meaden and Touker Suleyman invested in Boot Buddy (£60,000 total as aired).

What season of Dragons’ Den was Boot Buddy on?

Boot Buddy appeared in Season 14, Episode 1, which aired 24 July 2016.

How much was Boot Buddy asking for on Dragons’ Den?

The founders asked for £60,000 for 30% of the company, a £200K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.