Bottle Buddy

No Deal

Pre-set baby formula dispensing machine

Season 7 · Ep 4 OtherAired 5 August 2009

Bottle Buddy is a pre-set baby formula dispensing machine that got its big break on Dragons’ Den in Season 7, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£70K
Asked for: —
Offered equity: —
Sought valuation

Founder Alan McElligott stepped onto the carpet in Season 7, Episode 4 in the episode that aired 5 August 2009. Bottle Buddy, the pre-set baby formula dispensing machine, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and Bottle Buddy walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 7 saw 72 pitches, and 15 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Bottle Buddy?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Bottle Buddy get a deal on Dragons’ Den?

No. Bottle Buddy pitched the dragons but left Season 7 without a deal.

What season of Dragons’ Den was Bottle Buddy on?

Bottle Buddy appeared in Season 7, Episode 4, which aired 5 August 2009.

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