Boun Beans

No Deal

Hand roasted coffee beans

Season 16 · Ep 2 OtherAired 19 August 2018

Boun Beans is a hand roasted coffee beans that got its big break on Dragons’ Den in Season 16, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 7.5%
Offered equity: £1M
Sought valuation

Founder Robel Iyassu stepped onto the carpet in Season 16, Episode 2 in the episode that aired 19 August 2018. Boun Beans, the hand roasted coffee beans, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £75,000 for 7.5% of the company, an implied valuation of £1M.

No deal. Every dragon declined, and Boun Beans walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 16 saw 62 pitches, and 29 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Boun Beans?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Boun Beans get a deal on Dragons’ Den?

No. Boun Beans pitched the dragons but left Season 16 without a deal.

What season of Dragons’ Den was Boun Beans on?

Boun Beans appeared in Season 16, Episode 2, which aired 19 August 2018.

How much was Boun Beans asking for on Dragons’ Den?

The founders asked for £75,000 for 7.5% of the company, a £1M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.