Braci

No Deal

Exclusive rights to sell sound recognition products in the UK

Season 14 · Ep 13 OtherAired 5 February 2017

Best known from its Dragons’ Den appearance, Braci is a exclusive rights to sell sound recognition products in the uk in Season 14, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 20%
Offered equity: £250K
Sought valuation

Juma El-Awaisi and Anwar Almojarkesh walked into the Den in Season 14, Episode 13 in the episode that aired 5 February 2017. Braci, the exclusive rights to sell sound recognition products in the uk, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £50,000 for a 20% stake, which valued the company at £250K.

The dragons passed, and Braci left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Braci was one of 70 businesses to pitch in Season 14, where 21 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Braci?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Braci get a deal on Dragons’ Den?

No. Braci pitched the dragons but left Season 14 without a deal.

What season of Dragons’ Den was Braci on?

Braci appeared in Season 14, Episode 13, which aired 5 February 2017.

How much was Braci asking for on Dragons’ Den?

The founders asked for £50,000 for 20% of the company, a £250K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.