Bratand Suzie

No Deal

Fashionable animal clothing range

Season 9 · Ep 6 OtherAired 4 September 2011

Bratand Suzie is a fashionable animal clothing range that got its big break on Dragons’ Den in Season 9, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£65K
Asked for: 20%
Offered equity: £325K
Sought valuation

Founder Polly and Charlotte Vickery stepped onto the carpet in Season 9, Episode 6 in the episode that aired 4 September 2011. Bratand Suzie, the fashionable animal clothing range, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £65,000 for 20% of the company, an implied valuation of £325K.

No deal. Every dragon declined, and Bratand Suzie walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 9 saw 80 pitches, and 16 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Bratand Suzie?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Bratand Suzie get a deal on Dragons’ Den?

No. Bratand Suzie pitched the dragons but left Season 9 without a deal.

What season of Dragons’ Den was Bratand Suzie on?

Bratand Suzie appeared in Season 9, Episode 6, which aired 4 September 2011.

How much was Bratand Suzie asking for on Dragons’ Den?

The founders asked for £65,000 for 20% of the company, a £325K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.