Butterfly Technologies

No Deal

Aid for toothpaste tubes

Season 7 · Ep 8 OtherAired 2 September 2009

Butterfly Technologies is a aid for toothpaste tubes that got its big break on Dragons’ Den in Season 7, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 10%
Offered equity: £750K
Sought valuation

Founder Susan Bell and Jonathan Jones stepped onto the carpet in Season 7, Episode 8 in the episode that aired 2 September 2009. Butterfly Technologies, the aid for toothpaste tubes, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £75,000 for 10% of the company, an implied valuation of £750K.

No deal. Every dragon declined, and Butterfly Technologies walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 7 saw 72 pitches, and 15 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Butterfly Technologies?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Butterfly Technologies get a deal on Dragons’ Den?

No. Butterfly Technologies pitched the dragons but left Season 7 without a deal.

What season of Dragons’ Den was Butterfly Technologies on?

Butterfly Technologies appeared in Season 7, Episode 8, which aired 2 September 2009.

How much was Butterfly Technologies asking for on Dragons’ Den?

The founders asked for £75,000 for 10% of the company, a £750K valuation.

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