Cabtivate Media Ltd

No Deal

Advertising and entertainment television service for taxis

Season 1 · Ep 6 OtherAired 8 February 2005

Best known from its Dragons’ Den appearance, Cabtivate Media Ltd is a advertising and entertainment television service for taxis in Season 1, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 10%
Offered equity: £1M
Sought valuation

Mark Greenhalgh walked into the Den in Season 1, Episode 6 in the episode that aired 8 February 2005. Cabtivate Media Ltd, the advertising and entertainment television service for taxis, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £100,000 for a 10% stake, which valued the company at £1M.

The dragons passed, and Cabtivate Media Ltd left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Cabtivate Media Ltd was one of 61 businesses to pitch in Season 1, where 8 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Cabtivate Media Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Cabtivate Media Ltd get a deal on Dragons’ Den?

No. Cabtivate Media Ltd pitched the dragons but left Season 1 without a deal.

What season of Dragons’ Den was Cabtivate Media Ltd on?

Cabtivate Media Ltd appeared in Season 1, Episode 6, which aired 8 February 2005.

How much was Cabtivate Media Ltd asking for on Dragons’ Den?

The founders asked for £100,000 for 10% of the company, a £1M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.