Camp Wildfire

No Deal

Summer camping adventures for adults

Season 19 · Ep 3 OtherAired 20 January 2022

Best known from its Dragons’ Den appearance, Camp Wildfire is a summer camping adventures for adults in Season 19, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 5%
Offered equity: £1.5M
Sought valuation

Lee Denny and Julia Lowe walked into the Den in Season 19, Episode 3 in the episode that aired 20 January 2022. Camp Wildfire, the summer camping adventures for adults, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £75,000 for a 5% stake, which valued the company at £1.5M.

The dragons passed, and Camp Wildfire left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Camp Wildfire was one of 59 businesses to pitch in Season 19, where 28 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Camp Wildfire?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Camp Wildfire get a deal on Dragons’ Den?

No. Camp Wildfire pitched the dragons but left Season 19 without a deal.

What season of Dragons’ Den was Camp Wildfire on?

Camp Wildfire appeared in Season 19, Episode 3, which aired 20 January 2022.

How much was Camp Wildfire asking for on Dragons’ Den?

The founders asked for £75,000 for 5% of the company, a £1.5M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.