Canny Collar

No Deal

Training lead for dogs

Season 2 · Ep 2 OtherAired 22 November 2005

Best known from its Dragons’ Den appearance, Canny Collar is a training lead for dogs in Season 2, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Sean McElherron walked into the Den in Season 2, Episode 2 in the episode that aired 22 November 2005. Canny Collar, the training lead for dogs, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Canny Collar left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Canny Collar was one of 67 businesses to pitch in Season 2, where 5 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Canny Collar?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Canny Collar get a deal on Dragons’ Den?

No. Canny Collar pitched the dragons but left Season 2 without a deal.

What season of Dragons’ Den was Canny Collar on?

Canny Collar appeared in Season 2, Episode 2, which aired 22 November 2005.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.