Captive Media Ltd

No Deal

Video game controlled by urinating on a toilet

Season 10 · Ep 2 OtherAired 16 September 2012

Captive Media Ltd is a video game controlled by urinating on a toilet that got its big break on Dragons’ Den in Season 10, where it won fans even without landing a deal.

As an Amazon Associate I earn from qualifying purchases.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Some Dragons’ Den products rebrand or sell under a parent company. The button above searches current Captive Media Ltd listings on Amazon so you see what's actually available today.

From the show

The Dragons’ Den pitch

£250K
Asked for: —
Offered equity: —
Sought valuation

Founder Gordon MacSween stepped onto the carpet in Season 10, Episode 2 in the episode that aired 16 September 2012. Captive Media Ltd, the video game controlled by urinating on a toilet, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and Captive Media Ltd walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 10 saw 100 pitches, and 21 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

Sold on Captive Media Ltd?

Check today's price and availability before it is gone.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Frequently asked questions

Where can I buy Captive Media Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Captive Media Ltd get a deal on Dragons’ Den?

No. Captive Media Ltd pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was Captive Media Ltd on?

Captive Media Ltd appeared in Season 10, Episode 2, which aired 16 September 2012.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.