Caterquip UK

No Deal

Franchisor of reconditioned catering equipment

Season 10 · Ep 10 OtherAired 18 November 2012

Caterquip UK is a franchisor of reconditioned catering equipment that got its big break on Dragons’ Den in Season 10, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 10%
Offered equity: £1M
Sought valuation

Founder Dominic Ricciardi stepped onto the carpet in Season 10, Episode 10 in the episode that aired 18 November 2012. Caterquip UK, the franchisor of reconditioned catering equipment, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £100,000 for 10% of the company, an implied valuation of £1M.

No deal. Every dragon declined, and Caterquip UK walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 10 saw 100 pitches, and 21 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Caterquip UK?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Caterquip UK get a deal on Dragons’ Den?

No. Caterquip UK pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was Caterquip UK on?

Caterquip UK appeared in Season 10, Episode 10, which aired 18 November 2012.

How much was Caterquip UK asking for on Dragons’ Den?

The founders asked for £100,000 for 10% of the company, a £1M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.