Chilly Billy

No Deal

Fruit made ice lolly

Season 6 · Ep 2 OtherAired 28 July 2008

Best known from its Dragons’ Den appearance, Chilly Billy is a fruit made ice lolly in Season 6, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£150K
Asked for: —
Offered equity: —
Sought valuation

Jeremy and Alexia Benson walked into the Den in Season 6, Episode 2 in the episode that aired 28 July 2008. Chilly Billy, the fruit made ice lolly, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Chilly Billy left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Chilly Billy was one of 66 businesses to pitch in Season 6, where 14 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Chilly Billy?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Chilly Billy get a deal on Dragons’ Den?

No. Chilly Billy pitched the dragons but left Season 6 without a deal.

What season of Dragons’ Den was Chilly Billy on?

Chilly Billy appeared in Season 6, Episode 2, which aired 28 July 2008.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.