Citidogs Creche

No Deal

Dog day centre

Season 8 · Ep 7 OtherAired 24 August 2010

Citidogs Creche, the dog day centre, landed on the national radar after pitching the dragons in Season 8, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 20%
Offered equity: £375K
Sought valuation

Sarah McClean and Sandy Maxwell-Forbes faced the dragons in Season 8, Episode 7 in the episode that aired 24 August 2010. Citidogs Creche, the dog day centre, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £75,000 in exchange for 20% equity, putting a £375K valuation on the business.

Citidogs Creche couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 8, 17 of 81 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Citidogs Creche?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Citidogs Creche get a deal on Dragons’ Den?

No. Citidogs Creche pitched the dragons but left Season 8 without a deal.

What season of Dragons’ Den was Citidogs Creche on?

Citidogs Creche appeared in Season 8, Episode 7, which aired 24 August 2010.

How much was Citidogs Creche asking for on Dragons’ Den?

The founders asked for £75,000 for 20% of the company, a £375K valuation.

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