Cover Fit

No Deal

Post surgery cover blanket for dogs

Season 8 · Ep 6 OtherAired 16 August 2010

Cover Fit, the post surgery cover blanket for dogs, landed on the national radar after pitching the dragons in Season 8, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£90K
Asked for: —
Offered equity: —
Sought valuation

Terry and David Ward faced the dragons in Season 8, Episode 6 in the episode that aired 16 August 2010. Cover Fit, the post surgery cover blanket for dogs, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

Cover Fit couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 8, 17 of 81 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Cover Fit?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Cover Fit get a deal on Dragons’ Den?

No. Cover Fit pitched the dragons but left Season 8 without a deal.

What season of Dragons’ Den was Cover Fit on?

Cover Fit appeared in Season 8, Episode 6, which aired 16 August 2010.

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